Many events, especially conferences, feature a specific \u201csponsor hall\u201d or \u201cexpo hall.\u201d<\/p>\n
The difference in a trade show? Those sponsor booths are the event!<\/p>\n
There are often still workshops and classes, but the \u201cmain event\u201d (so to speak!) is meeting with a whole bunch of sellers in a specific industry.<\/p>\n
The value for attendees comes from meeting with vendors (aka providers) like yourself. And those interactions are indeed valuable. According to a report by the CMO Council and the Exhibit and Event Marketers Association,\u00a031% of event marketers<\/strong><\/a>\u00a0believe that trade shows, conferences, and events are essential, and 42% believe they are very valuable.<\/p>\n The fact that they are \u201cindustry-specific\u201d means that they all have a specific target market.<\/p>\n That is one of the reasons companies use trade shows \u2013 to show off their newest products and features. You can bet competitors are trying to get a sneaky peak at their competition, too!<\/p>\n Trade shows can be utilized for both B2B and B2C marketers. Plus the audience for trade shows really is very specific!<\/p>\n Trade shows are often used interchangeably with the word \u201cexpo,\u201d which means a large exhibition.<\/p>\n However, if you want to be one of those super smart people who understands the difference, expos are often open to consumers, and are either free or have a low ticket price. They don\u2019t require the big entry fee that a trade show does, and the audience isn\u2019t as specific.<\/p>\n","protected":false},"excerpt":{"rendered":" Many events, especially conferences, feature a specific \u201csponsor hall\u201d or<\/p>\n